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Advertising internship markets me better February 16, 2012

Posted by Andrew Falconer in : career profiles, employability and skills, Marketing, Advertising & PR, networking , trackback


*** Be aware this content is over two years old ***

Royal Holloway Geography student Jack Smale blogs about his internship in education advertising.

My summer internship with a digital advertising company gave me a real insight into the world of advertising specialising in the education sector, and I gained a clear understanding of the competitive and target-driven nature of the sales side of the business. I learned a great deal about the importance of building business relationships, and was given the opportunity to go out and meet a number of clients. Perhaps most importantly though, I experienced what working a nine-to-five job was actually like, and how I would have to adjust my lifestyle after graduation to fit in with the corporate world.

During the three months I spent in the company’s Southwark offices, I worked on a number of projects, which included carrying out preliminary research into accountancy recruitment for a new ACCA-branded website (now launched at accacareers.com); researching, writing and designing articles for the student magazines All-Clear (send to A-level students on results day) and Navigator; producing online adverts on behalf of clients such as Strathallan Independent School; and helping with content development for the StuGlo.com website. Each day provided me with a new challenge, and I think I suitably impressed my line manager as I was invited back to work there the following Christmas.

I was introduced to a number of senior figures within the company, including group heads, directors and the CEO, all of whom were very approachable and encouraged me to ask them questions to help aid my personal development. Even though I’d only just completed my first year at University and was relatively inexperienced, the staff were used to accommodating interns and made me feel as though I had an important role to play within the business.

Although I don’t necessarily see myself going into a career in advertising, I gained a number of transferrable skills from the experience, which have since helped me to secure a part-time job alongside my studies. In addition, I made some good friends, some great contacts, and even managed to get a recommendation for my LinkedIn profile!”

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